Hear directly from founders, sellers, and operators who joined past editions of Cross Border Summit and built meaningful connections, partnerships, and momentum from the room.
Honest reflections from founders and operators who have spent a summit week with us in Chiang Mai.
It's an amazing place for sellers who want to learn and grow. New techniques, new strategies for improving your ranking, how you can remove some negative reviews, SEO hacks, a little bit of TikTok, and of course just meeting people, meeting other sellers. It's a very good and open atmosphere here.
I found the Cross Border Summit has been super helpful. I would encourage anyone interested in ecom, Amazon FBA, AI, digital marketing, who wants to meet a great bunch of like-minded people to take their business to the next level to come. Everyone you speak to will always say this is one of the best conferences you can go to.
It's been a great experience, more than what we expected. Met some great people, some great names in the industry, learned a lot, made some good prospects and potential clients. The people and the environment here is so friendly. We have dinners, we have parties, we hang out and we do the serious talks as well.
This is my first ever networking event and CBS has been really, really good. People here are so welcoming. Every single one that you talk to has value to bring to the table.
Your network is your net worth and this is the place where you can find your perfect why. Entrepreneurship is a lonely journey and there is a place where you can find people, a tribe you can build. I find friends, families, partners and CBS is one of the place that you need to go.
I came here at CBS 2025 and I found it very useful. I have done networking with so many amazing people here and I will plan to come here next year as well.
As a first time joiner I found that this event is really insightful and I can learn a lot about e-commerce not only on Amazon but on other related software as well.
It's my third year at CBS. I count my minutes to come here every year. It's a wonderful place to make meaningful connections, to learn and to make new friends. There's a lot of value, there's a lot of knowledge here. Mike is raising the bar over and over.
I've had amazing networking here, met a lot of really great people and there's been some amazing presentations as well. If you're in ecom or thinking of getting into ecom, I really really recommend that you join up with the Cross Border Summit next year and I hope to see you here.
We are not scripted. We are sharing real value, real stories. We really work hard on our agendas throughout the whole year to get people that are going to be real and share the good, the bad, and the ugly. First-time conference attendees asked me, 'Is most conferences this engaging, this interactive?' I have to say, I don't think so.
I knew the value people get from it and I was happy to share that in a more public forum to hopefully help other sellers. I wanted to give enough information so anyone could take it and run with it without needing to ask too many questions. The feedback was good and I really appreciate that.
I find it (CBS) very helpful for my clients' business. We're talking about AI and that's actually the most interesting part. I plan to systematize the processes of my client's business and I think I can apply those things in the near future.
It's been incredibly helpful—probably one of the best events I've ever been to. The speakers were fantastic. Can't sell it enough. Come next year!
The Cross Border Summit 2024 was an incredible experience. As a first-time attendee, I found the event to be exceptionally well-organized, with insightful speakers and valuable networking opportunities. I highly recommend it to anyone looking to expand their horizons in international business.
This was my first time at the conference, and it was one of the best decisions I've made. I met incredible people and learned a lot about Amazon selling, expanding, and sharing experiences. I'm really excited to join again next year. If you're planning to join, definitely register for next year!
The amount of content I've learned today has been mind-blowing. But more than that, it's the community—that's what really pushes you forward. As an Amazon seller, it can be a lonely journey, and being around like-minded people can make all the difference.
Joining a summit like this is all about the connections you make. You can watch presentations online—but here, you connect with like-minded people, and that's what truly makes a difference. It's been an amazing experience.
I came to the Cross Border Summit to learn what's new in e-commerce and Amazon in 2024. It's been a blast reconnecting with Mike and meeting sellers. Chiang Mai is a great city—definitely come next year!
I just came back from the summit and learned a lot—excellent value. Within one day of attending, I'd already tripled what I paid for the ticket. I met great people and gained insights I can use for years to come. I highly recommend it and will be back next year!
The first day of the Cross Border Summit was amazing, especially the VIP moment where we connected with insightful individuals. The conference was great for generating new ideas and sharing experiences, which often leads to valuable connections and assistance.
I've really enjoyed the Cross Border Summit; all of the speakers have been great. I've been enjoying learning more about PPC because we've been on Amazon for about the last 10 years and really trying to increase our return on investment for pay-per-click ads on Amazon as it's rapidly changing. So that's been very exciting to learn.
It's my first time at the Cross Border Summit, and it's been amazing. The intimate setting lets you engage with speakers and attendees, while still meeting new faces. Highly recommend attending next year; it's a must
It's been fantastic; the quality of speakers has been amazing. A lot of Amazon focus but also general e-commerce stuff, and even some Instagram and social media. Anybody who's thinking of attending the Cross Border Summit, maybe for 2024, I highly recommend it. I'm definitely going to be buying my ticket again today to attend next year.
It's a good opportunity to meet many experts in the field of e-commerce and cross-border trading, to expand my own personal knowledge, as well as meeting potential clients, partners, and colleagues in the industry. So, I think I'm coming back next year as well.
It was such a good event, so well organized. It really felt like a tribe; like everyone was connected. Great! Everyone had really good conversations because it wasn't just presentations. You had the facilitation of the workshops and all of that stuff. I learned a lot from other speakers and sellers. It was awesome.
The content is well-prepared. I'm not an Amazon person, but I could learn, and also other things related, so it's good to know about e-commerce in general, and then more about products and people that are making big results in the e-commerce field. So I'm very happy to attend this suumit.
These kinds of events are very insightful and they help a lot of other sellers. It's the first time in Southeast Asia, so it's easier for us to come, especially for people like me for whom traveling is difficult. It's a very good opportunity, so I'm very, very happy and thankful.
Although we're pretty experienced sellers on Amazon, this conference has been amazing; we've gotten a lot of really good tips that we can right away implement in our business, and I think it's going to help us grow a lot. So, super excited to be here.
It was great to have representation from both the supply side and the selling side all combined into one. The Cross Border Summit was awesome this year with the theme 'Open Borders, New Beginnings.' It was an East Meets West event. I think it was great to have perspectives from both sides, especially after coping with the fragility of the supply chain
Cross Border Summit 2023 was truly amazing! Mike and the team delivered an awesome event in Changai, Thailand, with top speakers sharing invaluable strategies for e-commerce success. I highly recommend checking out Cross Border Summit; it's truly awesome!
We had a great time with everyone this week! Thank you to the whole GFA team for putting together a fantastic event overflowing great content, awesome humans, and tons of fun!
Excellent event, huge success! Thank you Mike, Mark, April, Wendy and everyone else for your hard work
This guy has been building community alongside @startupsgba for years in the Mainland China e-commerce sector - he is an inspiration to me as he blogs, vlogs, authors books and hosts his own conference in this space. The best part of building global communities is meeting and working alongside others doing the same thing doing whatever it takes to grow, build and nurture.
My mind is literally spinning after two days at the Crossborder Summit in Guangzhou for Amazon sellers. So much insights, hacks and entrepreneurs that went through hardship sharing their learnings. After 8 years of cross-border trade and logistics still plenty to learn. Big thanks to Michael Michelini and the Global From Asia team for the invite and opportunity to learn from the best! You gave me proximity to a new audience. Some short interviews with several speakers will be uploaded on China Business Cast soon by yours truly.
I’m really glad that I attended the Cross Border Summit 2019 in Guangzhou! I just don't know Micheal Michelini was able to bring so many experts from all over the world and of different sectors of the "FBA industry". I learned a lot! Met inspiring and highly knowledgeable people! And got a ton of value out of it! Thank you so much Mike and his team! I'll be there next year!
I attended Cross Border Summit in 2019. They have wonderful speakers and I learnt a great deal of knowledge on e-commerce and FBA. Mike did a great job inviting high quality experts to the summit. I made alot of new friends and potential business partners through the session. This is of great value and I strongly recommend anyone who is into e-commerce, regardless whether you are from Asia or the west, to come to the summit
I’d like to thank Michael Michelini for the opportunity too speak about Amazon Europe at his Cross Border Summit in Guangzhou, China this week. It was great to see old friends, make many new ones & learn strategies from some of the smartest Amazon and cross border eCommerce experts in the world. I look forward to connecting with many of you again in a month at Sellers World Bangkok!
You did a great job Michael, bringing over a lot of top speakers from around the globe. Each were very knowledgeable about E-commerce and gave a lot of detailed information. Congratulations on your successful event in Guangzhou. Thanks for inviting me, and I hope to cover some of your future events.
The Cross Border Summit is an excellent event because it’s really really packed with a lot of information, a lot of Amazon sellers, e-commerce guys, banking and logistics people are there. Anything to get your business going or if your running your business for a few years now, you can learn new stuff because these people always have a tip or two to give you. It’s a really good experience. I’ve been to a couple of Cross Border Summits and I’m looking forward to the next one
Hi I’m Daniel, Singapore Amazon Ecommerce Seller. First time at CBS 2018. Excited to be here – Mike with me – asked me to say some words. The event is great. Amount of content for the any ecommerce seller should come here, experience the content, the food, teh event. I have nothing but great words for Mike and his team and the amount of hard work they put into this event, see you at next year’s CBS 2019.
I'm Nick, an Amazon Seller and attendee on Cross Border Summit 2018. If you are interested specifically business in China, this is the right place for you. It’s actually worth your money
I’m Rolands from Taiwan doing different b2b ecommerce trade. Here I’m get a lot of actionable information. The information is really that good that I missed the after party yesterday. I went to the hotel and implemented the ideas. Like Brian Tracy said is that you take action. The Cross Border Summit has actionable ideas – that is the biggest takeaway.
I’m Vicky and I’m from YKS Group. My company is a cross border ecommerce business in China. It is my first time in Cross border Summit. First of all it is a great chance to know the different people from different countries. A good chance to know what foreign people think of China.
I'm a start-up right now and I want to start my own online business and going to that summit, it really helped me to understand what steps do I need to take and I found really nice context of every person who can lead me during these steps. It was really valuable information for me. I will come this year and I really look forward to talking to some people and listen to some speech. This is also nice event where you can learn some new tricks and be updated about online techniques and online industry in general.
Okay, so we've had a brilliant day here at CBM, and thanks to all the speakers, it's been fantastic. There's been a massive amount of learning and a generous sharing of knowledge. I have learned so much, and I'm looking forward to putting it into practice.
What you get from the event is a diverse range of different speakers from around the world, as well as attendees. What I got most out of it was the networking during the event. I managed to create a lot of business opportunities as well as friends, which can be very important when you're doing business in China. So I find it hugely invaluable. Apart from that, I would recommend you attend next year's event.
Thank you so much Michael for the invitation! I met some very cool people and it was great pleasure being here.
Real attendee reactions, recorded across previous Cross Border Summit gatherings.
Cross Border Summit has brought together global e-commerce founders, operators, service providers, and investors for years, and these testimonials reflect that depth of community.
Featuring attendee feedback from 2017 through 2025, including 47 written testimonials and 43 video stories.
November 3–5, 2026 · Chiang Mai Orchid Hotel, Chiang Mai, Thailand. Early-bird from $579.