Real strategies. Real results.

Ashley Pemberton

Host & Emcee

Ashley Pemberton is an experienced emcee and presenter known for making conferences lively, welcoming, and interactive. Returning after hosting previous Cross Border Summits, he will guide the CBS 2026 program and help bring the audience into the experience.

Antoinette Jackson

Founder & CEO · SuperBee

Australian-born founder Antoinette Jackson launched SuperBee Wax Wraps in Northern Thailand in 2016 to help tackle single-use plastic. She returns to Cross Border Summit to share practical lessons from growing SuperBee through multiple marketing and distribution channels.

Michael Michelini

Host · Founder, Global From Anywhere

Expert in cross-border ecommerce and international trade. Originally from the United States, Mike earned his Masters in Technology Management from Stevens Institute of Technology before embarking on a career on Wall Street — and now hosts Cross Border Summit each year.

Jane Santichaivekin

Affiliate Creator Incubation Expert

Jane specializes in e-commerce growth, scaling affiliate programs and live commerce. With FMCG and VC experience—raising $5M for a health-tech fund—she bridges business with digital strategy.

Suchanya "Pear" Likittanasombat

Founder · EverUp

Suchanya "Pear" Likittanasombat is the Founder of EverUp, an e-commerce growth agency helping brands accelerate sales and scale sustainably. With experience across Accenture, Shopee, SHEIN, and TikTok Shop, she brings expertise in business strategy, e-commerce growth, platform operations, and creator-led commerce.

Tomer Rabinovich

Founder · Author of Ride the Amazon Wave

Tomer built a thriving Amazon brand from scratch and now advises top 7- and 8-figure sellers worldwide. As author of Ride the Amazon Wave and a global speaker, he empowers entrepreneurs to scale smarter and faster.

Leah McHugh

E-Commerce Compliance Consultant · Game Show Host

Leah McHugh is a consultant at ecommerceChris and a specialist in Amazon listing and product compliance. She helps sellers navigate GS1, ASIN variation, listing-policy, and product-compliance issues and co-hosts Seller Performance Solutions. Returning after CBS 2024, she will close CBS 2026 with the event game show.

Graeme Paddock

Co-Founder The Up Tik

At the core of The UpTik is a powerful partnership between co-founders Graeme and Rafay: two entrepreneurs with a shared vision and uniquely complementary skill sets. Graeme brings a deep understanding of branding, business strategy, and audience psychology. With years of experience in both e-commerce and TikTok strategy, he focuses on helping brands craft compelling stories that convert. His expertise lies in understanding how to capture attention and turn it in to meaningful, measurable growth.

Chip Ge

Founder, 7-figure Travel Brand

Building In-House Tools for an Ecommerce Brand

Chip Ge is the founder of a 7-figure travel brand selling across Amazon, TikTok Shop, and Shopify. After stitching together seller tools and spreadsheets, he built an AI-built operations hub—an in-house platform for analytics, inventory, PPC, and creator management—largely in collaboration with AI coding agents.

Nick Katz

"The Japan Guy" · 7-Fig Amazon Seller

PPC Automation, Seller Intelligence & Technical Ecommerce

A leading authority on Japan’s e-commerce landscape. With over 25 years of retail experience in Japan, he serves as CEO of two companies, founded in 2017, that excel in selling on Amazon and Rakuten while also managing wholesale distribution to major Japanese retail chains. Through his agency, Nick empowers international brands to succeed in Japan’s competitive market with tailored strategies for marketplace expansion, product development, and online marketing. Fluent in Japanese (JLPT Level 1) and deeply attuned to cultural nuances, he delivers measurable results, making him a trusted partner for brands navigating Japan’s dynamic retail environment.

Tim Sutton

Founder & CEO Launchpresso

Tim Sutton is the Founder and CEO of Launchpresso, a boutique agency helping Shopify brands across Australia, the US, Europe and Asia scale profitably on Google and Meta Ads since 2017, with more than $2 million in managed spend. A former engineer and stockbroker based in Chiang Mai, Thailand, he is known for fixing broken accounts and turning ad spend into predictable growth.

Andy Church

CEO · Insight Quality

Andy Church is the CEO of Insight Quality, helping product businesses manage sourcing, inspections, and quality assurance across China and Asia. A longtime Cross Border Summit contributor, he brings hands-on experience turning product ideas into practical manufacturing and quality systems.

Lyden Smithers

China Sourcing Expert · China Magic

Lyden Smithers is a China sourcing and product-development operator who has spent more than a decade working directly with factories and ecommerce brands. Through China Magic, he helps founders strengthen supplier relationships, negotiate better terms, and turn manufacturing insight into differentiated, more profitable products.
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Gianmarco Meli

E-Commerce Strategist · 7-Fig Amazon Seller

Human Performance Hacks for Ecommerce Operators

Launching his ecommerce career in Shanghai, Gianmarco grew his Amazon business into a 7-figure success. Backed by SOSV in his early ventures, he now helps sellers scale using systems and SOPs.

Don Wilder

Product Development Expert · Designer & Entrepreneur

Don Wilder is a product designer, developer, marketer, and entrepreneur who has worked between Shenzhen and Chiang Mai. He has supported technology and fashion startups and helped launch products through crowdfunding. At CBS 2026, he joins the Rapid Fire Intros.

Jengis Gonzalez

Supply Chain Strategist · Co-Founder, Pankesum Trading

Jengis Gonzalez is a 7-figure seller and supply-chain strategist who co-founded Pankesum Trading after a career spanning software, the US Marine Corps, and Amazon Operations. At CBS 2026, he joins the Rapid Fire Intros to share Thailand sourcing case studies and what he is seeing as factories and production shift from China.

JP Zhang

Founder · Shenzhen SEO Conference

JP Zhang is the founder of the Shenzhen SEO Conference and SEO Connector, and he runs the SEO Action Blog. He has 16 years in international search marketing, including Whova, Baunfire, and Wondershare, and holds an Hult MBA. At CBS 2026 he joins the November 3 panel on Thailand and international TikTok plus multi-channel brand growth.