Graeme Paddock

Co-Founder The Up Tik

At the core of The UpTik is a powerful partnership between co-founders Graeme and Rafay: two entrepreneurs with a shared vision and uniquely complementary skill sets. Graeme brings a deep understanding of branding, business strategy, and audience psychology. With years of experience in both e-commerce and TikTok strategy, he focuses on helping brands craft compelling stories that convert. His expertise lies in understanding how to capture attention and turn it in to meaningful, measurable growth.